Investing in maintenance for your fitness centre

How refurbishments can help improve customer retention

Interior design and maintenance is as important for gyms and fitness centres as it is for any other type of hospitality venue – particularly for the larger higher end chains which are now having to fight off competition from low-cost budget gyms.

More choice in the market is forcing the larger multinational chains to find unique selling points to extend their customer experience; customers who expect quality interior design and first-class maintenance to stay loyal.  Brand image maintenance is vital.

Investing in Maintenance for your Hospitality Venue

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How a Robust Strategy can Drive Repeat Business

Maintenance is a crucial element of any hospitality venue. In today’s competitive market, whether you’re a pub, bar, upmarket hotel or restaurant, the look and feel of a venue is now more important than it ever has been. Keeping it looking good is as vital as the original investment if brand image is to be protected.

Walk down a modern high street or through a busy city-centre and the choice is with the customer. Fine dining, casual dining, a relaxed drink or a snack – the customer doesn’t have to travel far. With that in mind, hospitality businesses must continually focus on providing the best possible experience for their customers.

After the Christmas and New Year rush is an ideal time for hospitality venues to plan a freshening up of their interiors. The first few weeks of the New Year are a popular time for a refurb, as restaurants are quieter and finances post-Christmas are more likely available. After all, one of the first important dates in a restaurant’s New Year calendar is Valentine’s Day.