Category : Maintenance

The seasons are changing, but your service doesn’t have to.

Keith Hobbs

It has been a patio season like no other.

There is no doubt it has been a difficult year for hospitality, but the covid trend to repurpose outside areas for seating spaces has been well served by the clement weather we’ve had.

Restaurateurs and councils across the UK moved quickly earlier in the season to create or expand outdoor dining sections, giving venues more physically distanced capacity, and COVID-cautious customers the confidence to dine out in fresh air.

It has been great to see a much broader embrace of al fresco dining, especially in city centres, and we would love to see it continue. Our approach at Fresssh Image is always to be solution-focused, and we hope placemakers nationwide will continue to offer flexibility about how outside space is used.

As temperatures drop during the colder months, there has been a lot of debate about how comfortable people will be outside. Outdoor heaters are of course an option, but not a very sustainable one given the current climate crisis.

Instead, we only have to look to other areas such as Scandinavia and New Zealand, where boxes of blankets and hot water bottles are a standard feature for most bars and restaurants. Accessories such as this, along with suitable clothing and a shift in attitude would allow a vibrant al fresco culture to prevail here too, all year round. Particularly if those outdoor spaces were covered.

We are excited about the possibilities afforded by outside structures, bespoke seating and inventive outdoor spaces, and we know you are too.

From a seating point of view, durability and comfort are key. Furniture needs to be sturdy, weather resistant and well-maintained. Cushions and covers can be brought inside to protect them, but can offer warmth and luxury when used.

Our partners, Willey and Bunker Projects, offer a range of exciting outside seating and structural options, and we can work with you to create a bespoke solution:

Our Brand Image Maintenance Service protects outside spaces just as much as indoor, and enables managers and owners to protect their outdoor investment securely. Take a look at the work we did for The Crescent Inn here.

Need to bring your outdoor seating and structures up to speed? Get in touch – we are always happy to give you a maintenance and repair quote.

The Guide to Brand Image Maintenance

Keith Hobbs

Your brand is so much more than just your logo. It is the entire experience your customers enjoy when they visit you. From friendliness to food, seating to service, your brand image is vital to your success.

Here at Fresssh Image, we understand how crucial that brand image is and we’re here to ensure the interior of your restaurant never looks worn, damaged or unsafe.

Keeping customers and colleagues safe is more important than ever. Protecting your interior and maintaining the very highest standards are fundamental in the current climate.

With this in mind, we’ve put together a handy guide to protecting your investment. Our Guide to Brand Image Maintenance outlines what matters in looking after your interior – and gives you an insight in to some of the ways we can help you.

We already help protect big names like McDonald’s. Why not download the guide today and discover all the ways we can help you too?

McDonald’s: Masters at Success

Keith Hobbs

Every business, everybody, everything has been impacted by coronavirus this past few months, and the consequences have been devastating for many. Businesses that were struggling anyway have gone under. Others have used the pandemic as an opportunity to heavily restructure. Others still are floundering, unsure of how to adapt and what the future holds.

As a long-term supplier to McDonald’s, we have been naturally looking closely at how they have handled the crisis. In short, it’s impressive. Everyone in the McDonald’s system has worked together to return quickly and safely to the communities in which they operate, from farmers and suppliers right through to the restaurant teams. 

Throughout the crisis they have prioritised safety, adopting a test and check approach to every stage. This has allowed them to open Drive-Thrus, offer takeaway and currently sees them piloting dine-in; testing the procedures and safety measures required to make it work. This safety first approach applies to their supply chains too, and we’ve been reassured to see them not only embrace our own protective processes but implement their own that ensures we can work safely inside their restaurants.

Impressive it may be, but surprising it isn’t. McDonald’s have always been innovative, quick to adapt and highly customer focused in all they do. This current situation may have challenged them like it has all of us, but they’ve responded to it with the same dedication, focus and resourcefulness they always do. It’s one of the reasons we enjoy working with them so much.

They haven’t rushed their reopening, but they have been successful with it. From passing on the VAT reduction to customers, to focusing on menu favourites in order to safely operate kitchens, their customer focus is second-to-none. It makes us hugely proud to work alongside them, and we will continue to look, listen and learn from all that they do. It seems many others in the sector would benefit from doing the same.

Need to refresh your interior? We can help. We never put covers over covers – instead we offer repair and reupholstery to protect your investment and bring your brand image back to looking its best.

Coronavirus : Why cleanliness matters more than ever

Keith Hobbs

With news of the spread of COVID-19 developing every day, many venues in the hospitality and leisure industry are concerned about the impact on their turnover and footfall. Guests are changing plans, and demanding the very highest standards of hygiene and cleanliness from every bar, restaurant and hotel they frequent. Never has it been more important for your venue to be spotlessly clean to minimise any infection risk.

Venues are being advised to prepare a prevention plan that protects employees and guests while on your property. It should put potential guests at ease and help to ensure a positive, safe experience at your setting. First and foremost in this plan should be cleaning and hygiene preparations to ensure there are no spaces for germs to lurk, or uncleaned surfaces where contamination can linger.

It can be difficult for teams that are under-staffed or over-stretched to find the time to do the deep clean every toilet or staff room periodically needs. We are already helping clients with this and carrying out extensive cleaning to ensure the very best hygiene standards – do get in touch if you think your venue could benefit from a deep cleaning session this month. We are here to help.

The Guide to Brand Image Maintenance for McDonald’s

Keith Hobbs

Your brand is so much more than those golden arches. It is the entire experience your customers enjoy when they visit you. From friendliness to food, seating to service, your brand image is vital to your success.

Here at Fresssh Image, we understand how crucial that brand image is and we’re here to ensure the interior of your restaurant never looks worn, damaged or completely uninviting. We are proud to service so many McDonald’s restaurants across the country, and are always happy to welcome more.

With this in mind, we’ve put together a handy guide to protecting your investment. Our Guide to Brand Image Maintenance outlines what matters in looking after your interior – and gives you an insight in to some of the ways we can help you.

Download the guide today:

Why you should adapt your pub to meet all-day dining trends

Rosie@cartwrightcommunications.co.uk

Today customers have the choice to eat what they want, whenever they want. As a result, many pubs have made strategic business changes to successfully compete in ‘all-day dining’ to meet this trend that dominates the industry.

The majority of pubs also have outside areas which can be used to fulfil the huge and growing desire we have to eat alfresco. This is a vital USP for the pub trade. High street restaurants might have some limited pavement seating and retail mall eateries can’t offer outside eating at all.

So, if you’re a pub owner or landlord who has decided to take the plunge to offer all-day dining, what do you do next? As maintenance, design and fit out experts, here are some clues to keeping your pub looking good at all hours of the day.

WP Ready sheep

The pros and cons of using wool…

matt@cartwrightcommunications.co.uk

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REVAMPING DAMAGED OR TIRED-LOOKING CHAIRS – WOOL OR NO WOOL?

The brief

The owners of these (originally) great looking chairs have decided that it’s time to improve their seating if they wish to maintain their pub’s upmarket image. We tend to agree!

The chairs have been covered in 100% wool fabric – tartan check and herringbone designs. They are naturally fairly fine fabrics which, in itself, make them more easily worn. Spills and stains show up more readily on plainer fabrics and the paler the colour, the more the stains will show.

The solution

Our recommendation was to source some suitable replacement fabrics to match or compliment the backs, which are in good condition and don’t need to be replaced. The leather corners on the tartan chair have probably been placed there as front edges and arms on chairs are areas of high rub. However, this has left the middle front exposed to become a weak spot.

Hampton palace

Henry VIII

matt@cartwrightcommunications.co.uk

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Henry VIII was the original Brand Image Maintenance icon if ever there was one.  If you saw the recent documentary on Hampton Court Palace, you might have thought that it was the start of a Tudor Grand Designs series. Henry VIII had over 50 palaces by the end of his reign during which he embarked on a never-seen-before campaign of courtly magnificence and splendor.

Henry VIII’s palaces made bold statements. Go to Hampton Court and be in awe of the intricate designs of the many chimneys that dominate the palace roof tops.

FRESSSH IMAGE

Unit 3 Fletcher Court

Farnsfield, Newark, NG22 8LY

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