Category : Company News

How do you tell your story?

Keith Hobbs

None of us underestimate the power of a good story. They unite us, thrill us and help us make sense of the world. And as a business, being able to tell your own story matters. Especially when it’s a success story.

Here at Fresssh Image we’re proud of our story, and the way we’ve grown the company from nothing to now servicing over 300 different restaurants. Quality, care and craftsmanship remain integral to everything we do. We’re still a family business at heart, and we invest in each and every relationship with our clients, new and old. Our story is one of hard work, vision, craft – and passion!

We’re fortunate enough to have Tim as part of our team too – a filmmaker and video expert who knows how to share a story on screen. Tim runs the successful Whittle Films, creating a range of videos for different clients – like this one for Shiloh Coffee. He understands story, and – crucially – he understands our story.

With more than one billion hours of video played on YouTube every single day, we know how powerful it is. YouTube is the second biggest search engine in the world with 2.3 billion users worldwide (Statista, 2021), and every other social network is building more and more video in to their platforms.

Which is why we’ve begun work on a series of videos, with Tim, outlining our story, our process and our customers. We can’t wait to share them with you. Stay tuned.

Introducing … Forrest Contracts

Keith Hobbs

People are at the heart of every successful business. We have a skilled and passionate team who always give 110%, and we are fortunate to work with so many innovative, forward-thinking and entrepreneurial clients too. People matter.

Having worked in the industry for over a decade, we have built some exceptional relationships with partners as well. Working with the best in the business is important to us: we only want to recommend people to our clients who can deliver.

Which is why we are proud to introduce Forrest Joinery & Construction Contracts to you. Founded in 1989, Forrest Contracts offer manufactured joinery, quality interiors and corporate reimaging to a wide range of clients, and we have worked with them to great acclaim across multiple McDonald’s restaurants.

Their attention to detail is second to none, and they consistently deliver high quality interiors on time and on budget. For us, it is this craftsmanship and the professional yet personable approach that makes them such a pleasure to work alongside.

As Crow Wood Hotel & Spa Resort say:

“Forrest have consistently impressed with their quality workmanship, commitment and high standards. They never fail to keep promises and we hope to continue with our fantastic working relationship.”

Chris Mawdsley
[Managing Director | Forrest Contracts]

The whole team at Forrest Contracts is extremely proud of the amazing projects they complete for their customers. From their experienced & qualified management, to time served craftsmen, they pride themselves on delivering excellence from bespoke manufacture to complete managed projects including design, cost control & execution. 

Our partnership is a win win for everyone. It means we are able to confidently recommend a bespoke joiner when repair is no longer an option and a restaurant needs something new. It means Forrest can confidently endorse our maintenance services to extend the life of everything they install. And all of our clients benefit with an outstanding reimaging that looks like new for longer, thanks to this first-rate installation and our ongoing brand image protection and maintenance service.

What Our Clients Say About Us

Keith Hobbs

From the very beginning, when we first set up Fresssh Image, we have been 100% focused on our customer experience. We knew from our professional lives to date just how vital strong client relationships are for success, and we’ve worked hard over the years to build meaningful connections and supportive networks with clients, colleagues and suppliers alike.

As part of this commitment, we regularly ask for feedback. We know many businesses can be scared of feedback for fear of hearing something negative, but we’ve always embraced it. It means we always know how to improve and are able to action changes quickly, and it also means our clients know we value their feedback, and their input. We know exactly what we do well too, and can communicate this clearly with new clients as well.

We wanted to share some of the feedback we have received from our clients with you. We are proud of our work, our ethos and our values. It’s great to know others are too.

Hospitality and the New Normal

Keith Hobbs

Wow. What a year, and we’re only half way through. None of us could have predicted the unprecedented and devastating impact that coronavirus would have on us all. Even now, with lockdown restrictions easing there is still a huge amount of uncertainty – especially for the hospitality industry.

As a supplier to the sector, we’ve been reviewing our services, listening to our clients’ needs and taking our time to work out how we can #buildbackbetter and offer an even more robust range of solutions in this ‘new normal’. In light of this, we have scaled back our design offering and instead expanded our protection services, offering a range of deep clean and commercial cleaning solutions to help you protect your customers, your colleagues and your investment in your venue.

It is heartening and inspiring to see just how responsive, innovative and resourceful this sector is. We are seeing teams transform venues in order to serve their customers safely, and we are delighted to be a part of that process.

With the right protective equipment and safety procedures in place we are thrilled to be back working with our trusted clients, ensuring their restaurants and venues are immaculately maintained and delivering the necessary health and safety reassurance to everyone there.

Hospitality venues are filled with so many touchpoints that have the potential to be transmission points, yet time and again, with our expertise and protection services, we are seeing those spaces maintained as safe, hygienic and comfortable places for customers and colleagues alike.

There is no doubt this ‘new normal’ will be with us for a good while yet. As we all start to return to our favourite bars, pubs and restaurants we know that it will be the ones that take safety seriously that will survive. If we can help you to deliver a new space, safe and hygienic, that fulfils your brand image and still delights customers, get in touch. We would love to help.

We’re all in this together

Keith Hobbs

These are unprecedented times. Everybody is affected by coronavirus and everybody is feeling anxious and concerned, regardless of age, location or circumstance. Events and briefings are changing daily so it can feel overwhelming to keep on top of too.

Photo by Annie Spratt on Unsplash

We don’t have the answers, but we do want to reassure our valued customers that we are in this with you, and will do all we can to support you, and reassure you about our own hygiene and cleaning routines. We are taking extra precautions to minimise contact and reduce risk and will continue to do so for as long as deemed necessary.

Photo by Kelly Sikkema on Unsplash

We are a small team and can easily work independently at the advised social distancing guidelines. You can rest assured we’re taking every single precaution we can, following government guidelines, to safeguard our customers and ourselves.

Some of our clients have taken the decision to close their restaurants and focus on takeaway and drive thru options instead, which means working in store is even safer. Indeed, this may now be an ideal opportunity for your venue to get all maintenance issues fixed – we are very happy to talk this through with you if you are considering it.

We are therefore continuing to deliver jobs already ordered and made for individual stores, and we will continue to take orders for new requirements in the normal way.

Ultimately, our health and our families are the most important thing, so we urge everyone to stay safe and follow government guidelines. If there is ANY OTHER WAY we can help, please just ask: we are all in this together.

The Glitter Ball Effect

Keith Hobbs

It will come as no surprise to anyone who has attended a fundraising event before for Ronald McDonald House Charities UK, but we enjoyed a wonderful evening at the 2020 Glitter Ball in aid of the ‘Make Our Oxford House A Home‘ Appeal.

As long time suppliers to McDonald’s we have supported Ronald McDonald House Charities for a number of years, and so we were delighted to host a table of friends and colleagues at the brilliant Glitter Ball in Oxfordshire.

It was great to be able to spend an evening catching up with clients, colleagues and long-term friends from the McDonald’s world, and we enjoyed a night of delicious food, great entertainment and good conversation. The fact that the event raised a whopping £158,687 for the Make Our Oxford House A Home appeal was the icing on the cake.

In Spring 2020, Ronald McDonald House Charities will open new free family accommodation next to the Oxford Children’s Hospital for families with seriously ill children. The new House will have 62 bedrooms and support nearly 1,000 families a year.

© Megan Guard Photography

What a brilliant night for a brilliant cause! A huge thanks to all the team responsible for organising this event – we know a lot of work goes on behind the scenes to make everything dazzle on the night.

The Glitter Ball

Keith Hobbs

We are delighted to be supporting the upcoming Glitter Ball in aid of the ‘Make Our Oxford House A Home‘ Appeal from Ronald McDonald House Charities UK. As long time suppliers to McDonald’s we have supported Ronald McDonald House Charities for a number of years, and next month sees us hosting a table of friends and colleagues at their brilliant Glitter Ball in Oxfordshire.

This year’s event is raising much-needed funds for Oxford House, a dedicated house located on the top floor of the Oxford children’s hospital, which currently accommodates around 600 families each year. However, in 2018 they had to turn 300 families away. The house does not have the capacity to look after every family who needs a place to stay and is unable to support any families who have babies in Critical Care or Newborn Intensive Care.

Like all specialist children’s hospitals, Oxford Children’s Hospital provides services across a wide region. Children and their families travel from all over the UK, including Northern Ireland, to receive vital care. In the last 15 years the number of children needing treatment at Oxford Children’s Hospital has doubled, and the number grows each year. A bigger Ronald McDonald House is very much needed, and we are delighted to be supporting this worthy cause.

A special mention has to go to Caroline Sinclair, Ken Tomkins and all the other individuals whose hard work makes these events such a success. Thank you! We look forward to seeing everyone there!

David Lloyd Portsmouth Solent

Investing in maintenance for your fitness centre

Rosie@cartwrightcommunications.co.uk

How refurbishments can help improve customer retention

Interior design and maintenance is as important for gyms and fitness centres as it is for any other type of hospitality venue – particularly for the larger higher end chains which are now having to fight off competition from low-cost budget gyms.

More choice in the market is forcing the larger multinational chains to find unique selling points to extend their customer experience; customers who expect quality interior design and first-class maintenance to stay loyal.  Brand image maintenance is vital.

Investing in Maintenance for your Hospitality Venue

Rosie@cartwrightcommunications.co.uk

Back to the Blog

How a Robust Strategy can Drive Repeat Business

Maintenance is a crucial element of any hospitality venue. In today’s competitive market, whether you’re a pub, bar, upmarket hotel or restaurant, the look and feel of a venue is now more important than it ever has been. Keeping it looking good is as vital as the original investment if brand image is to be protected.

Walk down a modern high street or through a busy city-centre and the choice is with the customer. Fine dining, casual dining, a relaxed drink or a snack – the customer doesn’t have to travel far. With that in mind, hospitality businesses must continually focus on providing the best possible experience for their customers.

After the Christmas and New Year rush is an ideal time for hospitality venues to plan a freshening up of their interiors. The first few weeks of the New Year are a popular time for a refurb, as restaurants are quieter and finances post-Christmas are more likely available. After all, one of the first important dates in a restaurant’s New Year calendar is Valentine’s Day.

Fresssh Image - Bistrot Pierre 7

The importance of brand image

matt@cartwrightcommunications.co.uk

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In the hospitality industry, brand image is everything. Whether you’re large or small, an independent or part of a multinational chain, customer experience is key and getting this right, starts with your premises portraying a consistent and quality brand image.

If you are offering a high-end restaurant, a pub or a chain of hotels, customers need to know what they’re getting and to enjoy their experience from the moment they step through the door.  Hospitality businesses that stay ahead of customer trends, don’t just react to change but are one step ahead in understanding what their customers want.

Now more than ever, competition is fierce in the hospitality sector, particularly with the increase of casual dining and with eating venues in retail shopping malls joining in the battle for customers. What we’re saying is: it pays to invest in your image. It is those businesses which put thought into their interior design and focus on the whole experience that ultimately win and retain customers.

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FRESSSH IMAGE

Unit 3 Fletcher Court

Farnsfield, Newark, NG22 8LY

© 2021 KR. Hobbs Ltd t/a Fresssh Image. All right reserved.