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REVAMPING DAMAGED OR TIRED-LOOKING CHAIRS – WOOL OR NO WOOL?
The brief
The owners of these (originally) great looking chairs have decided that it’s time to improve their seating if they wish to maintain their pub’s upmarket image. We tend to agree!
The chairs have been covered in 100% wool fabric – tartan check and herringbone designs. They are naturally fairly fine fabrics which, in itself, make them more easily worn. Spills and stains show up more readily on plainer fabrics and the paler the colour, the more the stains will show.
The solution
Our recommendation was to source some suitable replacement fabrics to match or compliment the backs, which are in good condition and don’t need to be replaced. The leather corners on the tartan chair have probably been placed there as front edges and arms on chairs are areas of high rub. However, this has left the middle front exposed to become a weak spot.
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Customers buy experiences. The experience generated by the atmosphere of the venue, the behavior and attitude of the staff who serve and the quality of the products they buy. How much they buy and how often they come back is all related the experience of their previous visit.
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