Coronavirus : Why cleanliness matters more than ever

Keith Hobbs

With news of the spread of COVID-19 developing every day, many venues in the hospitality and leisure industry are concerned about the impact on their turnover and footfall. Guests are changing plans, and demanding the very highest standards of hygiene and cleanliness from every bar, restaurant and hotel they frequent. Never has it been more important for your venue to be spotlessly clean to minimise any infection risk.

Venues are being advised to prepare a prevention plan that protects employees and guests while on your property. It should put potential guests at ease and help to ensure a positive, safe experience at your setting. First and foremost in this plan should be cleaning and hygiene preparations to ensure there are no spaces for germs to lurk, or uncleaned surfaces where contamination can linger.

It can be difficult for teams that are under-staffed or over-stretched to find the time to do the deep clean every toilet or staff room periodically needs. We are already helping clients with this and carrying out extensive cleaning to ensure the very best hygiene standards – do get in touch if you think your venue could benefit from a deep cleaning session this month. We are here to help.

The Glitter Ball Effect

Keith Hobbs

It will come as no surprise to anyone who has attended a fundraising event before for Ronald McDonald House Charities UK, but we enjoyed a wonderful evening at the 2020 Glitter Ball in aid of the ‘Make Our Oxford House A Home‘ Appeal.

As long time suppliers to McDonald’s we have supported Ronald McDonald House Charities for a number of years, and so we were delighted to host a table of friends and colleagues at the brilliant Glitter Ball in Oxfordshire.

It was great to be able to spend an evening catching up with clients, colleagues and long-term friends from the McDonald’s world, and we enjoyed a night of delicious food, great entertainment and good conversation. The fact that the event raised a whopping £158,687 for the Make Our Oxford House A Home appeal was the icing on the cake.

In Spring 2020, Ronald McDonald House Charities will open new free family accommodation next to the Oxford Children’s Hospital for families with seriously ill children. The new House will have 62 bedrooms and support nearly 1,000 families a year.

© Megan Guard Photography

What a brilliant night for a brilliant cause! A huge thanks to all the team responsible for organising this event – we know a lot of work goes on behind the scenes to make everything dazzle on the night.

The Glitter Ball

Keith Hobbs

We are delighted to be supporting the upcoming Glitter Ball in aid of the ‘Make Our Oxford House A Home‘ Appeal from Ronald McDonald House Charities UK. As long time suppliers to McDonald’s we have supported Ronald McDonald House Charities for a number of years, and next month sees us hosting a table of friends and colleagues at their brilliant Glitter Ball in Oxfordshire.

This year’s event is raising much-needed funds for Oxford House, a dedicated house located on the top floor of the Oxford children’s hospital, which currently accommodates around 600 families each year. However, in 2018 they had to turn 300 families away. The house does not have the capacity to look after every family who needs a place to stay and is unable to support any families who have babies in Critical Care or Newborn Intensive Care.

Like all specialist children’s hospitals, Oxford Children’s Hospital provides services across a wide region. Children and their families travel from all over the UK, including Northern Ireland, to receive vital care. In the last 15 years the number of children needing treatment at Oxford Children’s Hospital has doubled, and the number grows each year. A bigger Ronald McDonald House is very much needed, and we are delighted to be supporting this worthy cause.

A special mention has to go to Caroline Sinclair, Ken Tomkins and all the other individuals whose hard work makes these events such a success. Thank you! We look forward to seeing everyone there!

Target Your Toilets

Keith Hobbs

Toilets are often the first and final thing your customers see. No matter how good the meal was, customers will remember that unpleasant smelling and dirty loo and be reluctant to return.

If you’re really unlucky they’ll tweet about it. With pictures.

If the toilets do not reflect the same standards as the rest of the space, it can erode trust and reflect badly on your brand. Cleanliness with an aroma to match is key. And good hygiene builds confidence in guests to trust in your standards.

Yet we all know cleaning teams are limited by time and resource. This is why scheduling a regular deep clean is vital. It doesn’t replace your day to day cleaning. Rather it provides a high-quality platform to work from, ensuring your brand image is maintained and your customers’ experience is protected.

Our new Toilet Deep Clean service aims is to refresh your public toilets every quarter (or whenever suits you). We will work alongside you and your team to deliver the highest standard of cleanliness in one of the busiest areas of your restaurant.

•  The work can be carried out overnight to cause the least disruption to your customers.

•  It delivers hygienic detail to key areas such as tile grout, urinals, toilet seats, pipework, hand dryers and soap dispensers.

•  Pictures of before and after the deep clean will be taken and sent to your management team.

•  It supports the restaurant team(s) in being able to focus on other areas.

The best brands have the best toilets – it’s as simple as that.

Your toilets should be recognised as a prime opportunity to offer one last touch of hospitality before the customer leaves.

Interested in finding out more? Contact us on info@fressshimage.co.uk for a full quote – let’s add some sparkle today!

Cost-effective ways to improve your pub’s appeal

Ash Dhindsa

Without doubt, one of the UK’s USPs are its pubs and their vast range of beers. With tourism growing significantly outside of London, pubs nationwide ought to maximise the appeal of their venues with enticing interiors, alfresco dining and great value-for-money menus.

As casual dining hasn’t quite hit the heights many thought it would, pubs should seize the opportunity and convince visitors that the pub is now the place to be, but they need to look worth stepping over the threshold for.

Limited on budget but want to increase your pub’s appeal? We’ve worked in the pub industry for over 10 years so know the challenges you face day-to-day. For pub owners looking to increase their venue’s footfall and profitability, we’d recommend these tips for competing in today’s competitive hospitality market.

Why you should adapt your pub to meet all-day dining trends

Rosie@cartwrightcommunications.co.uk

Today customers have the choice to eat what they want, whenever they want. As a result, many pubs have made strategic business changes to successfully compete in ‘all-day dining’ to meet this trend that dominates the industry.

The majority of pubs also have outside areas which can be used to fulfil the huge and growing desire we have to eat alfresco. This is a vital USP for the pub trade. High street restaurants might have some limited pavement seating and retail mall eateries can’t offer outside eating at all.

So, if you’re a pub owner or landlord who has decided to take the plunge to offer all-day dining, what do you do next? As maintenance, design and fit out experts, here are some clues to keeping your pub looking good at all hours of the day.

The biggest myths about interior designers dispelled

Ash Dhindsa

Giada Schioppa is an architect and interior designer at Fresssh Image. Here she provides her views on common misconceptions associated with interior designers with some top tips if you’re considering employing one.

For those managing hotels, restaurants and bars and thinking about changing the design or look and feel of a venue, employing an interior designer might well be a wise choice that can save you a lot of time and hassle. However, to get the best out of working well with a designer, there are some things to consider before approaching one:

  • Decide on a design brief – putting as much of your vision down on paper as you can
  • Do we have brand guidelines in place for the designer to work to?
  • What do we want the role of our interior designer be?
  • What added value will an interior designer add to the project?

David Lloyd Portsmouth Solent

Investing in maintenance for your fitness centre

Rosie@cartwrightcommunications.co.uk

How refurbishments can help improve customer retention

Interior design and maintenance is as important for gyms and fitness centres as it is for any other type of hospitality venue – particularly for the larger higher end chains which are now having to fight off competition from low-cost budget gyms.

More choice in the market is forcing the larger multinational chains to find unique selling points to extend their customer experience; customers who expect quality interior design and first-class maintenance to stay loyal.  Brand image maintenance is vital.

Investing in Maintenance for your Hospitality Venue

Rosie@cartwrightcommunications.co.uk

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How a Robust Strategy can Drive Repeat Business

Maintenance is a crucial element of any hospitality venue. In today’s competitive market, whether you’re a pub, bar, upmarket hotel or restaurant, the look and feel of a venue is now more important than it ever has been. Keeping it looking good is as vital as the original investment if brand image is to be protected.

Walk down a modern high street or through a busy city-centre and the choice is with the customer. Fine dining, casual dining, a relaxed drink or a snack – the customer doesn’t have to travel far. With that in mind, hospitality businesses must continually focus on providing the best possible experience for their customers.

After the Christmas and New Year rush is an ideal time for hospitality venues to plan a freshening up of their interiors. The first few weeks of the New Year are a popular time for a refurb, as restaurants are quieter and finances post-Christmas are more likely available. After all, one of the first important dates in a restaurant’s New Year calendar is Valentine’s Day.

Fresssh Image - Bistrot Pierre 7

The importance of brand image

matt@cartwrightcommunications.co.uk

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In the hospitality industry, brand image is everything. Whether you’re large or small, an independent or part of a multinational chain, customer experience is key and getting this right, starts with your premises portraying a consistent and quality brand image.

If you are offering a high-end restaurant, a pub or a chain of hotels, customers need to know what they’re getting and to enjoy their experience from the moment they step through the door.  Hospitality businesses that stay ahead of customer trends, don’t just react to change but are one step ahead in understanding what their customers want.

Now more than ever, competition is fierce in the hospitality sector, particularly with the increase of casual dining and with eating venues in retail shopping malls joining in the battle for customers. What we’re saying is: it pays to invest in your image. It is those businesses which put thought into their interior design and focus on the whole experience that ultimately win and retain customers.

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