Fresssh Image - Bistrot Pierre 7

The importance of brand image

matt@cartwrightcommunications.co.uk

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In the hospitality industry, brand image is everything. Whether you’re large or small, an independent or part of a multinational chain, customer experience is key and getting this right, starts with your premises portraying a consistent and quality brand image.

If you are offering a high-end restaurant, a pub or a chain of hotels, customers need to know what they’re getting and to enjoy their experience from the moment they step through the door.  Hospitality businesses that stay ahead of customer trends, don’t just react to change but are one step ahead in understanding what their customers want.

Now more than ever, competition is fierce in the hospitality sector, particularly with the increase of casual dining and with eating venues in retail shopping malls joining in the battle for customers. What we’re saying is: it pays to invest in your image. It is those businesses which put thought into their interior design and focus on the whole experience that ultimately win and retain customers.

Fresssh Image - New Website

Our new website is live!

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We are delighted to announce the launch of our brand new website and blog.

We wanted a new website to better reach out to our clients and collaborate with our partners, sharing our expertise and generating debate on key issues in the hospitality and retail industry.

WP Ready sheep

The pros and cons of using wool…

matt@cartwrightcommunications.co.uk

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REVAMPING DAMAGED OR TIRED-LOOKING CHAIRS – WOOL OR NO WOOL?

The brief

The owners of these (originally) great looking chairs have decided that it’s time to improve their seating if they wish to maintain their pub’s upmarket image. We tend to agree!

The chairs have been covered in 100% wool fabric – tartan check and herringbone designs. They are naturally fairly fine fabrics which, in itself, make them more easily worn. Spills and stains show up more readily on plainer fabrics and the paler the colour, the more the stains will show.

The solution

Our recommendation was to source some suitable replacement fabrics to match or compliment the backs, which are in good condition and don’t need to be replaced. The leather corners on the tartan chair have probably been placed there as front edges and arms on chairs are areas of high rub. However, this has left the middle front exposed to become a weak spot.

Stick To The Knitting

matt@cartwrightcommunications.co.uk

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Best known as the founder of the Virgin Group, which now comprises of more than 400 companies, Richard Branson, aged 16, began his meteoric entrepreneurial life with the launch of the magazine ‘Student’. At 20, he set up a mail-order record business and 2 years later opened a chain of record stores, Virgin Records, later known as Virgin Megastores.

Hampton palace

Henry VIII

matt@cartwrightcommunications.co.uk

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Henry VIII was the original Brand Image Maintenance icon if ever there was one.  If you saw the recent documentary on Hampton Court Palace, you might have thought that it was the start of a Tudor Grand Designs series. Henry VIII had over 50 palaces by the end of his reign during which he embarked on a never-seen-before campaign of courtly magnificence and splendor.

Henry VIII’s palaces made bold statements. Go to Hampton Court and be in awe of the intricate designs of the many chimneys that dominate the palace roof tops.

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