The Guide to Brand Image Maintenance

Keith Hobbs

Your brand is so much more than just your logo. It is the entire experience your customers enjoy when they visit you. From friendliness to food, seating to service, your brand image is vital to your success.

Here at Fresssh Image, we understand how crucial that brand image is and we’re here to ensure the interior of your restaurant never looks worn, damaged or unsafe.

Keeping customers and colleagues safe is more important than ever. Protecting your interior and maintaining the very highest standards are fundamental in the current climate.

With this in mind, we’ve put together a handy guide to protecting your investment. Our Guide to Brand Image Maintenance outlines what matters in looking after your interior – and gives you an insight in to some of the ways we can help you.

We already help protect big names like McDonald’s, and smaller independent businesses like The Lace Market Hotel in Nottingham. Why not download the guide today and discover all the ways we can help you too?

McDonald’s: Masters at Success

Keith Hobbs

Every business, everybody, everything has been impacted by coronavirus this past few months, and the consequences have been devastating for many. Businesses that were struggling anyway have gone under. Others have used the pandemic as an opportunity to heavily restructure. Others still are floundering, unsure of how to adapt and what the future holds.

As a long-term supplier to McDonald’s, we have been naturally looking closely at how they have handled the crisis. In short, it’s impressive. Everyone in the McDonald’s system has worked together to return quickly and safely to the communities in which they operate, from farmers and suppliers right through to the restaurant teams. 

Throughout the crisis they have prioritised safety, adopting a test and check approach to every stage. This has allowed them to open Drive-Thrus, offer takeaway and currently sees them piloting dine-in; testing the procedures and safety measures required to make it work. This safety first approach applies to their supply chains too, and we’ve been reassured to see them not only embrace our own protective processes but implement their own that ensures we can work safely inside their restaurants.

Impressive it may be, but surprising it isn’t. McDonald’s have always been innovative, quick to adapt and highly customer focused in all they do. This current situation may have challenged them like it has all of us, but they’ve responded to it with the same dedication, focus and resourcefulness they always do. It’s one of the reasons we enjoy working with them so much.

They haven’t rushed their reopening, but they have been successful with it. From passing on the VAT reduction to customers, to focusing on menu favourites in order to safely operate kitchens, their customer focus is second-to-none. It makes us hugely proud to work alongside them, and we will continue to look, listen and learn from all that they do. It seems many others in the sector would benefit from doing the same.

Need to refresh your interior? We can help. We never put covers over covers – instead we offer repair and reupholstery to protect your investment and bring your brand image back to looking its best.

Hospitality and the New Normal

Keith Hobbs

Wow. What a year, and we’re only half way through. None of us could have predicted the unprecedented and devastating impact that coronavirus would have on us all. Even now, with lockdown restrictions easing there is still a huge amount of uncertainty – especially for the hospitality industry.

As a supplier to the sector, we’ve been reviewing our services, listening to our clients’ needs and taking our time to work out how we can #buildbackbetter and offer an even more robust range of solutions in this ‘new normal’. In light of this, we have scaled back our design offering and instead expanded our protection services, offering a range of deep clean and commercial cleaning solutions to help you protect your customers, your colleagues and your investment in your venue.

It is heartening and inspiring to see just how responsive, innovative and resourceful this sector is. We are seeing teams transform venues in order to serve their customers safely, and we are delighted to be a part of that process.

With the right protective equipment and safety procedures in place we are thrilled to be back working with our trusted clients, ensuring their restaurants and venues are immaculately maintained and delivering the necessary health and safety reassurance to everyone there.

Hospitality venues are filled with so many touchpoints that have the potential to be transmission points, yet time and again, with our expertise and protection services, we are seeing those spaces maintained as safe, hygienic and comfortable places for customers and colleagues alike.

There is no doubt this ‘new normal’ will be with us for a good while yet. As we all start to return to our favourite bars, pubs and restaurants we know that it will be the ones that take safety seriously that will survive. If we can help you to deliver a new space, safe and hygienic, that fulfils your brand image and still delights customers, get in touch. We would love to help.

We’re all in this together

Keith Hobbs

These are unprecedented times. Everybody is affected by coronavirus and everybody is feeling anxious and concerned, regardless of age, location or circumstance. Events and briefings are changing daily so it can feel overwhelming to keep on top of too.

Photo by Annie Spratt on Unsplash

We don’t have the answers, but we do want to reassure our valued customers that we are in this with you, and will do all we can to support you, and reassure you about our own hygiene and cleaning routines. We are taking extra precautions to minimise contact and reduce risk and will continue to do so for as long as deemed necessary.

Photo by Kelly Sikkema on Unsplash

We are a small team and can easily work independently at the advised social distancing guidelines. You can rest assured we’re taking every single precaution we can, following government guidelines, to safeguard our customers and ourselves.

Some of our clients have taken the decision to close their restaurants and focus on takeaway and drive thru options instead, which means working in store is even safer. Indeed, this may now be an ideal opportunity for your venue to get all maintenance issues fixed – we are very happy to talk this through with you if you are considering it.

We are therefore continuing to deliver jobs already ordered and made for individual stores, and we will continue to take orders for new requirements in the normal way.

Ultimately, our health and our families are the most important thing, so we urge everyone to stay safe and follow government guidelines. If there is ANY OTHER WAY we can help, please just ask: we are all in this together.

Coronavirus : Why cleanliness matters more than ever

Keith Hobbs

With news of the spread of COVID-19 developing every day, many venues in the hospitality and leisure industry are concerned about the impact on their turnover and footfall. Guests are changing plans, and demanding the very highest standards of hygiene and cleanliness from every bar, restaurant and hotel they frequent. Never has it been more important for your venue to be spotlessly clean to minimise any infection risk.

Venues are being advised to prepare a prevention plan that protects employees and guests while on your property. It should put potential guests at ease and help to ensure a positive, safe experience at your setting. First and foremost in this plan should be cleaning and hygiene preparations to ensure there are no spaces for germs to lurk, or uncleaned surfaces where contamination can linger.

It can be difficult for teams that are under-staffed or over-stretched to find the time to do the deep clean every toilet or staff room periodically needs. We are already helping clients with this and carrying out extensive cleaning to ensure the very best hygiene standards – do get in touch if you think your venue could benefit from a deep cleaning session this month. We are here to help.

The Glitter Ball Effect

Keith Hobbs

It will come as no surprise to anyone who has attended a fundraising event before for Ronald McDonald House Charities UK, but we enjoyed a wonderful evening at the 2020 Glitter Ball in aid of the ‘Make Our Oxford House A Home‘ Appeal.

As long time suppliers to McDonald’s we have supported Ronald McDonald House Charities for a number of years, and so we were delighted to host a table of friends and colleagues at the brilliant Glitter Ball in Oxfordshire.

It was great to be able to spend an evening catching up with clients, colleagues and long-term friends from the McDonald’s world, and we enjoyed a night of delicious food, great entertainment and good conversation. The fact that the event raised a whopping £158,687 for the Make Our Oxford House A Home appeal was the icing on the cake.

In Spring 2020, Ronald McDonald House Charities will open new free family accommodation next to the Oxford Children’s Hospital for families with seriously ill children. The new House will have 62 bedrooms and support nearly 1,000 families a year.

© Megan Guard Photography

What a brilliant night for a brilliant cause! A huge thanks to all the team responsible for organising this event – we know a lot of work goes on behind the scenes to make everything dazzle on the night.

The Glitter Ball

Keith Hobbs

We are delighted to be supporting the upcoming Glitter Ball in aid of the ‘Make Our Oxford House A Home‘ Appeal from Ronald McDonald House Charities UK. As long time suppliers to McDonald’s we have supported Ronald McDonald House Charities for a number of years, and next month sees us hosting a table of friends and colleagues at their brilliant Glitter Ball in Oxfordshire.

This year’s event is raising much-needed funds for Oxford House, a dedicated house located on the top floor of the Oxford children’s hospital, which currently accommodates around 600 families each year. However, in 2018 they had to turn 300 families away. The house does not have the capacity to look after every family who needs a place to stay and is unable to support any families who have babies in Critical Care or Newborn Intensive Care.

Like all specialist children’s hospitals, Oxford Children’s Hospital provides services across a wide region. Children and their families travel from all over the UK, including Northern Ireland, to receive vital care. In the last 15 years the number of children needing treatment at Oxford Children’s Hospital has doubled, and the number grows each year. A bigger Ronald McDonald House is very much needed, and we are delighted to be supporting this worthy cause.

A special mention has to go to Caroline Sinclair, Ken Tomkins and all the other individuals whose hard work makes these events such a success. Thank you! We look forward to seeing everyone there!

The Guide to Brand Image Maintenance for McDonald’s

Keith Hobbs

Your brand is so much more than those golden arches. It is the entire experience your customers enjoy when they visit you. From friendliness to food, seating to service, your brand image is vital to your success.

Here at Fresssh Image, we understand how crucial that brand image is and we’re here to ensure the interior of your restaurant never looks worn, damaged or completely uninviting. We are proud to service so many McDonald’s restaurants across the country, and are always happy to welcome more.

With this in mind, we’ve put together a handy guide to protecting your investment. Our Guide to Brand Image Maintenance outlines what matters in looking after your interior – and gives you an insight in to some of the ways we can help you.

Download the guide today:

Target Your Toilets

Keith Hobbs

Toilets are often the first and final thing your customers see. No matter how good the meal was, customers will remember that unpleasant smelling and dirty loo and be reluctant to return.

If you’re really unlucky they’ll tweet about it. With pictures.

If the toilets do not reflect the same standards as the rest of the space, it can erode trust and reflect badly on your brand. Cleanliness with an aroma to match is key. And good hygiene builds confidence in guests to trust in your standards.

Yet we all know cleaning teams are limited by time and resource. This is why scheduling a regular deep clean is vital. It doesn’t replace your day to day cleaning. Rather it provides a high-quality platform to work from, ensuring your brand image is maintained and your customers’ experience is protected.

Our new Toilet Deep Clean service aims is to refresh your public toilets every quarter (or whenever suits you). We will work alongside you and your team to deliver the highest standard of cleanliness in one of the busiest areas of your restaurant.

•  The work can be carried out overnight to cause the least disruption to your customers.

•  It delivers hygienic detail to key areas such as tile grout, urinals, toilet seats, pipework, hand dryers and soap dispensers.

•  Pictures of before and after the deep clean will be taken and sent to your management team.

•  It supports the restaurant team(s) in being able to focus on other areas.

“Chantel came thoroughly prepared, with equipment and chemicals specific to the needs for the cleaning tasks. The before and after photos Chantel takes clearly identify the improvements made, but the first thing you notice after the work is the clean smell!

Chantel gets into all the nooks and crannies (particularly the areas that may have been neglected before!) and gives the whole area a thorough clean which we are very pleased with. We will certainly be having her back in the future.”

Dean Chapman

Franchisee owner of some of the UK’s busiest McDonald’s Restaurants

The best brands have the best toilets – it’s as simple as that.

Your toilets should be recognised as a prime opportunity to offer one last touch of hospitality before the customer leaves.

Interested in finding out more? Contact us on info@fressshimage.co.uk for a full quote – let’s add some sparkle today!

Cost-effective ways to improve your pub’s appeal

Ash Dhindsa

Without doubt, one of the UK’s USPs are its pubs and their vast range of beers. With tourism growing significantly outside of London, pubs nationwide ought to maximise the appeal of their venues with enticing interiors, alfresco dining and great value-for-money menus.

As casual dining hasn’t quite hit the heights many thought it would, pubs should seize the opportunity and convince visitors that the pub is now the place to be, but they need to look worth stepping over the threshold for.

Limited on budget but want to increase your pub’s appeal? We’ve worked in the pub industry for over 10 years so know the challenges you face day-to-day. For pub owners looking to increase their venue’s footfall and profitability, we’d recommend these tips for competing in today’s competitive hospitality market.

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