Location, Location, Location

Keith Hobbs

What makes a successful business? One of the big factors in our ability to consistently provide a first rate service that is always on time and on budget is our location. Maintaining the interiors of almost 500 restaurants doesn’t happen by accident – our central Midlands hub allows us to be responsive, coordinated and accessible to venues across the country.

With the A1 on one side of us, and the M1 on the other, along with key strategic East-West routes nearby, we are within easy reach of most of the UK. Rail connections here are second to none too. Combine all this with careful planning and strong customer relations, and we always make every journey count, ensuring sustainability and environmental concerns play their part.

When importing fabrics and furniture from our global partners, the location of East Midlands Airport is also key. As the UK’s main freight distribution hub, the airport is equally strategically placed and less than an hour from our base. It’s no wonder our existing customers value our location, our speed of service and our efficiency as much as they do.

This location has been a key factor in our ability to work with nationwide hospitality groups as well as smaller independents. Our clients need a team who can respond quickly to ensure their interiors look sharp and fresh all year round. We make that happen.

Being based where we are means we don’t have to waste time and resources on transport and can focus on the things we do best instead: outstanding craftsmanship, quality repair and installation, expert service. Missing that from your current repair and maintenance team? Give us a call: 01623 883602.

Installing Success

Keith Hobbs

As we’ve all enjoyed a summer of reconnection, it’s been great to see so many venues full again with everyone enjoying eating out and drinking with friends once more. We’ve certainly been busy as demand for stylish, safe and well maintained interiors continues.

But we know the hospitality sector is ever-evolving too, and it’s really exciting to watch so many new restaurant and hotel groups embracing UK culture. From Wendy’s to Whistle Punks, expansion is the order of the day!

It seemed a good moment to remind our readers of our installation services. Whether it’s custom ordering stations, bespoke seating or supplied furniture, our expert team manage all aspects of installation as part of your new fit out. We can dovetail with your construction team or work independently, offering specialist hospitality installation and fit out.

From our central Midlands location, we work across the UK, installing success for large hospitality groups and small independents. You can get a flavour of one such project in this short video:

Our dedicated installation team is highly skilled in providing refurbishments and fit-out for the hospitality and leisure industry, on budget and to deadline, with minimal disruption to your business. With services ranging from architectural joinery and frame making, to bespoke upholstery and laminating, we offer a complete solution – all carried out at our dedicated workshops.

We also know the job isn’t done once installation is complete. Our brand image maintenance service can protect your investment by providing a programme of regular maintenance to keep your venue looking fresh. So, looking to expand your network of venues? Get in touch – we would love to be part of your dream installation team.

Casual Dining: A Full Sensory Experience

Keith Hobbs

The idea of ‘casual dining’ is rapidly changing. Where once it meant average food in an average setting, it now offers so much more. Customers expect high quality, innovation and excitement in their dining experience and restaurant groups are doing more and more to encourage their customers to linger, take their time, order more and enjoy a full sensory experience when dining in one of their venues. You only have to look at the list of new groups setting up in the UK post-covid to see how important a sector this has become.

Competition within the dine-in industry is very high. In order to keep customers happy, restaurants are using a range of different methods to strive for bigger market shares. Creating an environment that customers enjoy coming to is fundamental in determining customers’ satisfaction. Creating a safe space that customers feel relaxed and secure in as we all learn to live with coronavirus is also key.

Sensory marketing, as part of this, relates to the five customer senses while they are in store: what can be seen, what can be heard, how comfortable are the surroundings, how does the food smell before they order and finally, how does everything taste once they have their order.

The sight, smell and taste of the food is pretty self-explanatory, but the restaurant groups enjoying real success are the ones who understand how important the full dining experience is for their customers, in terms of music, lighting, seating and customer service.

The sight, smell and taste of the food is pretty self-explanatory, but the restaurant groups enjoying real success areSeating, lighting and ambience are all vital building blocks for the perfect customer experience. This in turn encourages longer visit durations and an intention to revisit the restaurant. No wonder then that our brand image support is such a valued and important lifeline for so many of our clients. We protect their investment ongoing, acting as a specialist insurance policy that keeps them looking and feeling great.

Retaining customers and encouraging their loyalty to revisit is dependent on the satisfaction of the holistic consumer dining experience at the restaurant.

Customers today want to enjoy more than just food, they want an experience that is engaging and memorable – which is where we come in. As long time trusted suppliers to McDonald’s and others, we work with our customers to minimise disruption and deliver repairs and maintenance that protects their brand image – and ensures their customers keep coming back.

Saving You Time And Money

Keith Hobbs

Here at Fresssh we are big believers in efficiency. We know that if we can make our ordering and installing process as smooth and streamlined as possible, that we will keep our customers happy and benefit everybody’s bottom line.

With this in mind, we have worked hard over the years to ensure everything is as easy and straightforward for our customers as it possibly can be.

At the heart of this is our customised furniture floor plan – it allows you to order repairs and replacements quickly and easily, and it stops us having to charge for unnecessary call outs and visits. It’s a win-win – and our customers love it.

They create floor plans for us which numbers all our seating so they know which specific seat needs re-upholstering without having to visit us, ensuring a more efficient and quicker turnaround on repairs.”

– Martin Moore [McDonald’s Franchisee Operations Support Manager]

Having worked with a range of restaurants & their contractors for in excess of 12 years we fully understand the importance of good budgetary control, whether it be store brand image maintenance or a complete reimage/refurb.

And if the past year and a half has taught us anything, it’s that we can’t rest on our laurels in this department: Customers expect clean, safe interiors that represent your brand values. You expect efficiency, value and the highest craftsmanship. We deliver on all counts.

Better maintenance of restaurants and bars extends their life and reduces overall reimaging costs as it needs to be done less frequently. This is no small saving.

So, if you’re keen to protect your investment in your venue, and extend the life of your interior, talk to us today. We offer competitive pricing, fast turnaround on repairs and a customer experience that is easy, straightforward and focused on minimal disruption to you. How can we help?

Why Our Customers Use Us

Keith Hobbs

“Our customers expect high standards. It’s important that the environment in which you’re eating looks clean, looks professional and looks well maintained. The restaurant we’re in at the moment cost over a million pounds. It keeps the restaurants we spent a lot of money on looking as sharp as they did when we first opened them.”

Sometimes, it’s easier to let our customers do the talking for us. In this short video, Jerry Nicholls, McDonald’s franchisee and owner of 10 restaurants, explains why he uses Fresssh Image to maintain and protect the interiors of all his restaurants.

“I would always recommend Fresssh to anybody. I know if I’ve got an issue they will move heaven and earth to come and sort it out. They’re reliable and they’re stress-free.”

Thanks Jerry!

Freedom Day? Almost.

Keith Hobbs

When the PM made the dreaded announcement day that Freedom Day was going to be pushed back to next month, we were as disappointed as everyone else in the hospitality sector.

We know just how much planning and preparation goes into opening up so many venues fully, into all the events that had been planned, into the new layouts, menus and procedures – it’s gutting.

But we also know how awful it would be if we had to lockdown again, and to that end we understand the need for caution. Better to wait a bit longer now and never have to close again than continue the open/close yo-yo-ing of the past 12 months.

Photo by Syed Ahmad on Unsplash

With so many venues working against the clock to get everything ready for full re-openings, we know the extra few weeks will be welcome for some. We’ve been flat out getting countless restaurants ready and it’s been great to see the buzz across the sector about the Summer to come. If you need any last minute repairs, reupholstery or restoration jobs sorting do get in touch – we’re always happy to help where we can.

So, we’re keeping our fingers crossed – for everyone in the hospitality sector, for the freedom that’s now in touching distance and for a bit of normality once again. That Freedom Day will be here soon.

Are you Monday-Ready?

Keith Hobbs

May the 17th.

It’s a big day.

We can all, finally, meet indoors, hug each other and – most importantly – eat IN at our favourite restaurants!

We’ve been flat out these past few weeks getting our customers ready for the big day and it’s great to see these restaurants looking in perfect condition: safe, clean and ready to welcome customers again.

Nobody wants to see rips, tears and other damage to seating – it suggests the owners don’t care about your comfort or your safety. We know our clients DO care, just as much as we do, and our craftsmanship, professionalism and attention to detail are as important as ever.

But we also know not everyone is Monday-ready. If you need some last minute TLC, some crucial repairs, some critical reupholstery get in touch – we will endeavour to help you as soon as we can.

And in the meantime, Happy Monday everyone!

Are you ready for al fresco?

Keith Hobbs

The days are longer, the weather is warmer, and the roadmap to recovery is pressing ahead. We can’t wait to be sat in the beer garden, at the terrace, on the pavement: the al fresco options are endless!

The hospitality sector is always innovating anyway and we’ve loved seeing all the different ways our clients and friends are embracing the upcoming patio season, but it’s great to see so many Councils being more flexible with pavement seating options too. 

Areas like Covent Garden have radically innovated their space and surrounding areas to open up even more outside dining and drinking spaces. Closer to home it’s great to see Nottingham City Council altering road layouts to cater for greater pavement hospitality options. And globally we’re seeing trends shift and new patterns emerge as we all embrace our new normal.

However you tackle the conundrum of being safer outdoors, comfort and safety are key. Customers want to relax and enjoy themselves, safe in the knowledge that there is space around them and that all surfaces are clean and not damaged.

From a seating point of view, durability and comfort are key. Furniture needs to be sturdy, weather resistant and well-maintained. Keeping surfaces smooth and free from damage means there aren’t spaces for germs, dirt and bacteria to build. Regular deep cleaning ensures that staff cleaning systems are effective and manageable. We can help with all these aspects.

But we all need a bit of luxury too! Soft furnishings, lighting and imaginative use of the space all make such a difference. Cushions and covers can be brought inside to protect them, but can offer warmth and comfort when used.

We partner with specialised architectural joiners and can offer a range of exciting outside seating and structural options as a result. We can work with you to create a bespoke solution.

Our Brand Image Maintenance Service protects outside spaces just as much as indoor, and enables managers and owners to protect their outdoor investment securely. Take a look at the work we did for The Crescent Inn here.

Need to bring your outdoor seating and structures up to speed? Get in touch – we are always happy to give you a maintenance and repair quote.

How do you tell your story?

Keith Hobbs

None of us underestimate the power of a good story. They unite us, thrill us and help us make sense of the world. And as a business, being able to tell your own story matters. Especially when it’s a success story.

Here at Fresssh Image we’re proud of our story, and the way we’ve grown the company from nothing to now servicing over 300 different restaurants. Quality, care and craftsmanship remain integral to everything we do. We’re still a family business at heart, and we invest in each and every relationship with our clients, new and old. Our story is one of hard work, vision, craft – and passion!

We’re fortunate enough to have Tim as part of our team too – a filmmaker and video expert who knows how to share a story on screen. Tim runs the successful Whittle Films, creating a range of videos for different clients – like this one for Shiloh Coffee. He understands story, and – crucially – he understands our story.

With more than one billion hours of video played on YouTube every single day, we know how powerful it is. YouTube is the second biggest search engine in the world with 2.3 billion users worldwide (Statista, 2021), and every other social network is building more and more video in to their platforms.

Which is why we’ve begun work on a series of videos, with Tim, outlining our story, our process and our customers. We can’t wait to share them with you. Stay tuned.

Where Tech Meets Taste

Keith Hobbs

This past year has seen a lot of changes within hospitality, largely driven by the pandemic and the challenges it has created. But we’ve seen some exciting developments too, not least around technology. Digital means of staying in touch with customers have become more important than ever, and we’re looking forward to seeing the different ways these will be harnessed once dining in is given the green light again.

Grabbing a bite to eat in your favourite fast food joint will be a different experience to how it was even just a few months ago – not because the menu is changed dramatically but because of the introduction of technology in store. You may have noticed this already when ordering take out. Click and collect, order and pay, contactless payments – they all show how tech that talks to each other can streamline the service in your venue.

These digital developments are changing the way we order and the way we eat, and they have significant repercussions for how you need to view the interior of your venue. Here’s why.

As technology makes customers and crews’ experiences easier and more streamlined, the focus is clear: if digital can aid convenience and increase sales, it’s a win. Inspiring loyalty often comes down to catering to guests’ individual needs. That’s what they’re used to elsewhere. Why not in their food-purchasing journey? Digital features that promote personalisation and encourage additional sales are set to become mainstream in McDonald’s and elsewhere. Post covid, they are likely to emphasise safety too, which can only be a good thing.

This focus on tech in the ordering side of things frees up staff to focus on the customer service once inside the store. For those guests who need to grab and go, technology adds speed and convenience. For those guests who want to linger, technology enables colleagues to offer personalised service inside. With digital table top entertainment, and table service now standard, good quality seating that matches the brand ethos and standards is vital. A layout that encourages guests to be comfortable and go back for seconds is key – and the perfect match to the latest digital tricks deployed elsewhere.

Need to refresh your interior? We can help. We never put covers over covers – instead we offer repair and reupholstery to protect your investment and bring your brand image back to looking its best.

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Unit 3 Fletcher Court

Farnsfield, Newark, NG22 8LY

© 2021 KR. Hobbs Ltd t/a Fresssh Image. All right reserved.