The Guide to Brand Image Maintenance

Keith Hobbs

Your brand is so much more than just your logo. It is the entire experience your customers enjoy when they visit you. From friendliness to food, seating to service, your brand image is vital to your success.

Here at Fresssh Image, we understand how crucial that brand image is and we’re here to ensure the interior of your restaurant never looks worn, damaged or completely uninviting.

With this in mind, we’ve put together a handy guide to protecting your investment. Our Guide to Brand Image Maintenance outlines what matters in looking after your interior – and gives you an insight in to some of the ways we can help you.

We already help protect big names like McDonald’s, and smaller independent businesses like The Lace Market Hotel in Nottingham. Why not download the guide today and discover all the ways we can help you too?

Target Your Toilets

Keith Hobbs

Toilets are often the first and final thing your customers see. No matter how good the meal was, customers will remember that unpleasant smelling and dirty loo and be reluctant to return.

If you’re really unlucky they’ll tweet about it. With pictures.

If the toilets do not reflect the same standards as the rest of the space, it can erode trust and reflect badly on your brand. Cleanliness with an aroma to match is key. And good hygiene builds confidence in guests to trust in your standards.

Yet we all know cleaning teams are limited by time and resource. This is why scheduling a regular deep clean is vital. It doesn’t replace your day to day cleaning. Rather it provides a high-quality platform to work from, ensuring your brand image is maintained and your customers’ experience is protected.

Our new Toilet Deep Clean service aims is to refresh your public toilets every quarter (or whenever suits you). We will work alongside you and your team to deliver the highest standard of cleanliness in one of the busiest areas of your restaurant.

•  The work can be carried out overnight to cause the least disruption to your customers.

•  It delivers hygienic detail to key areas such as tile grout, urinals, toilet seats, pipework, hand dryers and soap dispensers.

•  Pictures of before and after the deep clean will be taken and sent to your management team.

•  It supports the restaurant team(s) in being able to focus on other areas.

“Chantel came thoroughly prepared, with equipment and chemicals specific to the needs for the cleaning tasks. The before and after photos Chantel takes clearly identify the improvements made, but the first thing you notice after the work is the clean smell!

Chantel gets into all the nooks and crannies (particularly the areas that may have been neglected before!) and gives the whole area a thorough clean which we are very pleased with. We will certainly be having her back in the future.”

Dean Chapman

Franchisee owner of some of the UK’s busiest McDonald’s Restaurants

The best brands have the best toilets – it’s as simple as that.

Your toilets should be recognised as a prime opportunity to offer one last touch of hospitality before the customer leaves.

Interested in finding out more? Contact us on info@fressshimage.co.uk for a full quote – let’s add some sparkle today!

Cost-effective ways to improve your pub’s appeal

Ash Dhindsa

Without doubt, one of the UK’s USPs are its pubs and their vast range of beers. With tourism growing significantly outside of London, pubs nationwide ought to maximise the appeal of their venues with enticing interiors, alfresco dining and great value-for-money menus.

As casual dining hasn’t quite hit the heights many thought it would, pubs should seize the opportunity and convince visitors that the pub is now the place to be, but they need to look worth stepping over the threshold for.

Limited on budget but want to increase your pub’s appeal? We’ve worked in the pub industry for over 10 years so know the challenges you face day-to-day. For pub owners looking to increase their venue’s footfall and profitability, we’d recommend these tips for competing in today’s competitive hospitality market.

Why you should adapt your pub to meet all-day dining trends

Rosie@cartwrightcommunications.co.uk

Today customers have the choice to eat what they want, whenever they want. As a result, many pubs have made strategic business changes to successfully compete in ‘all-day dining’ to meet this trend that dominates the industry.

The majority of pubs also have outside areas which can be used to fulfil the huge and growing desire we have to eat alfresco. This is a vital USP for the pub trade. High street restaurants might have some limited pavement seating and retail mall eateries can’t offer outside eating at all.

So, if you’re a pub owner or landlord who has decided to take the plunge to offer all-day dining, what do you do next? As maintenance, design and fit out experts, here are some clues to keeping your pub looking good at all hours of the day.

The biggest myths about interior designers dispelled

Ash Dhindsa

Giada Schioppa is an architect and interior designer at Fresssh Image. Here she provides her views on common misconceptions associated with interior designers with some top tips if you’re considering employing one.

For those managing hotels, restaurants and bars and thinking about changing the design or look and feel of a venue, employing an interior designer might well be a wise choice that can save you a lot of time and hassle. However, to get the best out of working well with a designer, there are some things to consider before approaching one:

  • Decide on a design brief – putting as much of your vision down on paper as you can
  • Do we have brand guidelines in place for the designer to work to?
  • What do we want the role of our interior designer be?
  • What added value will an interior designer add to the project?

David Lloyd Portsmouth Solent

Investing in maintenance for your fitness centre

Rosie@cartwrightcommunications.co.uk

How refurbishments can help improve customer retention

Interior design and maintenance is as important for gyms and fitness centres as it is for any other type of hospitality venue – particularly for the larger higher end chains which are now having to fight off competition from low-cost budget gyms.

More choice in the market is forcing the larger multinational chains to find unique selling points to extend their customer experience; customers who expect quality interior design and first-class maintenance to stay loyal.  Brand image maintenance is vital.

Fresssh Image - McDonald's

Investing in Maintenance for your Hospitality Venue

Rosie@cartwrightcommunications.co.uk

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How a Robust Strategy can Drive Repeat Business

Maintenance is a crucial element of any hospitality venue. In today’s competitive market, whether you’re a pub, bar, upmarket hotel or restaurant, the look and feel of a venue is now more important than it ever has been. Keeping it looking good is as vital as the original investment if brand image is to be protected.

Walk down a modern high street or through a busy city-centre and the choice is with the customer. Fine dining, casual dining, a relaxed drink or a snack – the customer doesn’t have to travel far. With that in mind, hospitality businesses must continually focus on providing the best possible experience for their customers.

After the Christmas and New Year rush is an ideal time for hospitality venues to plan a freshening up of their interiors. The first few weeks of the New Year are a popular time for a refurb, as restaurants are quieter and finances post-Christmas are more likely available. After all, one of the first important dates in a restaurant’s New Year calendar is Valentine’s Day.

Fresssh Image - Bistrot Pierre 7

The importance of brand image

matt@cartwrightcommunications.co.uk

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In the hospitality industry, brand image is everything. Whether you’re large or small, an independent or part of a multinational chain, customer experience is key and getting this right, starts with your premises portraying a consistent and quality brand image.

If you are offering a high-end restaurant, a pub or a chain of hotels, customers need to know what they’re getting and to enjoy their experience from the moment they step through the door.  Hospitality businesses that stay ahead of customer trends, don’t just react to change but are one step ahead in understanding what their customers want.

Now more than ever, competition is fierce in the hospitality sector, particularly with the increase of casual dining and with eating venues in retail shopping malls joining in the battle for customers. What we’re saying is: it pays to invest in your image. It is those businesses which put thought into their interior design and focus on the whole experience that ultimately win and retain customers.

Fresssh Image - New Website

Our new website is live!

admin

We are delighted to announce the launch of our brand new website and blog.

We wanted a new website to better reach out to our clients and collaborate with our partners, sharing our expertise and generating debate on key issues in the hospitality and retail industry.

WP Ready sheep

The pros and cons of using wool…

matt@cartwrightcommunications.co.uk

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REVAMPING DAMAGED OR TIRED-LOOKING CHAIRS – WOOL OR NO WOOL?

The brief

The owners of these (originally) great looking chairs have decided that it’s time to improve their seating if they wish to maintain their pub’s upmarket image. We tend to agree!

The chairs have been covered in 100% wool fabric – tartan check and herringbone designs. They are naturally fairly fine fabrics which, in itself, make them more easily worn. Spills and stains show up more readily on plainer fabrics and the paler the colour, the more the stains will show.

The solution

Our recommendation was to source some suitable replacement fabrics to match or compliment the backs, which are in good condition and don’t need to be replaced. The leather corners on the tartan chair have probably been placed there as front edges and arms on chairs are areas of high rub. However, this has left the middle front exposed to become a weak spot.

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FRESSSH IMAGE

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Farnsfield, Newark, NG22 8LY

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