Are you Monday-Ready?

Keith Hobbs

May the 17th.

It’s a big day.

We can all, finally, meet indoors, hug each other and – most importantly – eat IN at our favourite restaurants!

We’ve been flat out these past few weeks getting our customers ready for the big day and it’s great to see these restaurants looking in perfect condition: safe, clean and ready to welcome customers again.

Nobody wants to see rips, tears and other damage to seating – it suggests the owners don’t care about your comfort or your safety. We know our clients DO care, just as much as we do, and our craftsmanship, professionalism and attention to detail are as important as ever.

But we also know not everyone is Monday-ready. If you need some last minute TLC, some crucial repairs, some critical reupholstery get in touch – we will endeavour to help you as soon as we can.

And in the meantime, Happy Monday everyone!

Are you ready for al fresco?

Keith Hobbs

The days are longer, the weather is warmer, and the roadmap to recovery is pressing ahead. We can’t wait to be sat in the beer garden, at the terrace, on the pavement: the al fresco options are endless!

The hospitality sector is always innovating anyway and we’ve loved seeing all the different ways our clients and friends are embracing the upcoming patio season, but it’s great to see so many Councils being more flexible with pavement seating options too. 

Areas like Covent Garden have radically innovated their space and surrounding areas to open up even more outside dining and drinking spaces. Closer to home it’s great to see Nottingham City Council altering road layouts to cater for greater pavement hospitality options. And globally we’re seeing trends shift and new patterns emerge as we all embrace our new normal.

However you tackle the conundrum of being safer outdoors, comfort and safety are key. Customers want to relax and enjoy themselves, safe in the knowledge that there is space around them and that all surfaces are clean and not damaged.

From a seating point of view, durability and comfort are key. Furniture needs to be sturdy, weather resistant and well-maintained. Keeping surfaces smooth and free from damage means there aren’t spaces for germs, dirt and bacteria to build. Regular deep cleaning ensures that staff cleaning systems are effective and manageable. We can help with all these aspects.

But we all need a bit of luxury too! Soft furnishings, lighting and imaginative use of the space all make such a difference. Cushions and covers can be brought inside to protect them, but can offer warmth and comfort when used.

We partner with specialised architectural joiners and can offer a range of exciting outside seating and structural options as a result. We can work with you to create a bespoke solution.

Our Brand Image Maintenance Service protects outside spaces just as much as indoor, and enables managers and owners to protect their outdoor investment securely. Take a look at the work we did for The Crescent Inn here.

Need to bring your outdoor seating and structures up to speed? Get in touch – we are always happy to give you a maintenance and repair quote.

How do you tell your story?

Keith Hobbs

None of us underestimate the power of a good story. They unite us, thrill us and help us make sense of the world. And as a business, being able to tell your own story matters. Especially when it’s a success story.

Here at Fresssh Image we’re proud of our story, and the way we’ve grown the company from nothing to now servicing over 300 different restaurants. Quality, care and craftsmanship remain integral to everything we do. We’re still a family business at heart, and we invest in each and every relationship with our clients, new and old. Our story is one of hard work, vision, craft – and passion!

We’re fortunate enough to have Tim as part of our team too – a filmmaker and video expert who knows how to share a story on screen. Tim runs the successful Whittle Films, creating a range of videos for different clients – like this one for Shiloh Coffee. He understands story, and – crucially – he understands our story.

With more than one billion hours of video played on YouTube every single day, we know how powerful it is. YouTube is the second biggest search engine in the world with 2.3 billion users worldwide (Statista, 2021), and every other social network is building more and more video in to their platforms.

Which is why we’ve begun work on a series of videos, with Tim, outlining our story, our process and our customers. We can’t wait to share them with you. Stay tuned.

Where Tech Meets Taste

Keith Hobbs

This past year has seen a lot of changes within hospitality, largely driven by the pandemic and the challenges it has created. But we’ve seen some exciting developments too, not least around technology. Digital means of staying in touch with customers have become more important than ever, and we’re looking forward to seeing the different ways these will be harnessed once dining in is given the green light again.

Grabbing a bite to eat in your favourite fast food joint will be a different experience to how it was even just a few months ago – not because the menu is changed dramatically but because of the introduction of technology in store. You may have noticed this already when ordering take out. Click and collect, order and pay, contactless payments – they all show how tech that talks to each other can streamline the service in your venue.

These digital developments are changing the way we order and the way we eat, and they have significant repercussions for how you need to view the interior of your venue. Here’s why.

As technology makes customers and crews’ experiences easier and more streamlined, the focus is clear: if digital can aid convenience and increase sales, it’s a win. Inspiring loyalty often comes down to catering to guests’ individual needs. That’s what they’re used to elsewhere. Why not in their food-purchasing journey? Digital features that promote personalisation and encourage additional sales are set to become mainstream in McDonald’s and elsewhere. Post covid, they are likely to emphasise safety too, which can only be a good thing.

This focus on tech in the ordering side of things frees up staff to focus on the customer service once inside the store. For those guests who need to grab and go, technology adds speed and convenience. For those guests who want to linger, technology enables colleagues to offer personalised service inside. With digital table top entertainment, and table service now standard, good quality seating that matches the brand ethos and standards is vital. A layout that encourages guests to be comfortable and go back for seconds is key – and the perfect match to the latest digital tricks deployed elsewhere.

Need to refresh your interior? We can help. We never put covers over covers – instead we offer repair and reupholstery to protect your investment and bring your brand image back to looking its best.

Introducing … Forrest Contracts

Keith Hobbs

People are at the heart of every successful business. We have a skilled and passionate team who always give 110%, and we are fortunate to work with so many innovative, forward-thinking and entrepreneurial clients too. People matter.

Having worked in the industry for over a decade, we have built some exceptional relationships with partners as well. Working with the best in the business is important to us: we only want to recommend people to our clients who can deliver.

Which is why we are proud to introduce Forrest Joinery & Construction Contracts to you. Founded in 1989, Forrest Contracts offer manufactured joinery, quality interiors and corporate reimaging to a wide range of clients, and we have worked with them to great acclaim across multiple McDonald’s restaurants.

Their attention to detail is second to none, and they consistently deliver high quality interiors on time and on budget. For us, it is this craftsmanship and the professional yet personable approach that makes them such a pleasure to work alongside.

As Crow Wood Hotel & Spa Resort say:

“Forrest have consistently impressed with their quality workmanship, commitment and high standards. They never fail to keep promises and we hope to continue with our fantastic working relationship.”

Chris Mawdsley
[Managing Director | Forrest Contracts]

The whole team at Forrest Contracts is extremely proud of the amazing projects they complete for their customers. From their experienced & qualified management, to time served craftsmen, they pride themselves on delivering excellence from bespoke manufacture to complete managed projects including design, cost control & execution. 

Our partnership is a win win for everyone. It means we are able to confidently recommend a bespoke joiner when repair is no longer an option and a restaurant needs something new. It means Forrest can confidently endorse our maintenance services to extend the life of everything they install. And all of our clients benefit with an outstanding reimaging that looks like new for longer, thanks to this first-rate installation and our ongoing brand image protection and maintenance service.

What Our Clients Say About Us

Keith Hobbs

From the very beginning, when we first set up Fresssh Image, we have been 100% focused on our customer experience. We knew from our professional lives to date just how vital strong client relationships are for success, and we’ve worked hard over the years to build meaningful connections and supportive networks with clients, colleagues and suppliers alike.

As part of this commitment, we regularly ask for feedback. We know many businesses can be scared of feedback for fear of hearing something negative, but we’ve always embraced it. It means we always know how to improve and are able to action changes quickly, and it also means our clients know we value their feedback, and their input. We know exactly what we do well too, and can communicate this clearly with new clients as well.

We wanted to share some of the feedback we have received from our clients with you. We are proud of our work, our ethos and our values. It’s great to know others are too.

The seasons are changing, but your service doesn’t have to.

Keith Hobbs

It has been a patio season like no other.

There is no doubt it has been a difficult year for hospitality, but the covid trend to repurpose outside areas for seating spaces has been well served by the clement weather we’ve had.

Restaurateurs and councils across the UK moved quickly earlier in the season to create or expand outdoor dining sections, giving venues more physically distanced capacity, and COVID-cautious customers the confidence to dine out in fresh air.

It has been great to see a much broader embrace of al fresco dining, especially in city centres, and we would love to see it continue. Our approach at Fresssh Image is always to be solution-focused, and we hope placemakers nationwide will continue to offer flexibility about how outside space is used.

As temperatures drop during the colder months, there has been a lot of debate about how comfortable people will be outside. Outdoor heaters are of course an option, but not a very sustainable one given the current climate crisis.

Instead, we only have to look to other areas such as Scandinavia and New Zealand, where boxes of blankets and hot water bottles are a standard feature for most bars and restaurants. Accessories such as this, along with suitable clothing and a shift in attitude would allow a vibrant al fresco culture to prevail here too, all year round. Particularly if those outdoor spaces were covered.

We are excited about the possibilities afforded by outside structures, bespoke seating and inventive outdoor spaces, and we know you are too.

From a seating point of view, durability and comfort are key. Furniture needs to be sturdy, weather resistant and well-maintained. Cushions and covers can be brought inside to protect them, but can offer warmth and luxury when used.

Our partners, Willey and Bunker Projects, offer a range of exciting outside seating and structural options, and we can work with you to create a bespoke solution:

Our Brand Image Maintenance Service protects outside spaces just as much as indoor, and enables managers and owners to protect their outdoor investment securely. Take a look at the work we did for The Crescent Inn here.

Need to bring your outdoor seating and structures up to speed? Get in touch – we are always happy to give you a maintenance and repair quote.

The Guide to Brand Image Maintenance

Keith Hobbs

Your brand is so much more than just your logo. It is the entire experience your customers enjoy when they visit you. From friendliness to food, seating to service, your brand image is vital to your success.

Here at Fresssh Image, we understand how crucial that brand image is and we’re here to ensure the interior of your restaurant never looks worn, damaged or unsafe.

Keeping customers and colleagues safe is more important than ever. Protecting your interior and maintaining the very highest standards are fundamental in the current climate.

With this in mind, we’ve put together a handy guide to protecting your investment. Our Guide to Brand Image Maintenance outlines what matters in looking after your interior – and gives you an insight in to some of the ways we can help you.

We already help protect the interiors of some of the biggest names in the industry. Why not download the guide today and discover all the ways we can help you too?

Hospitality and the New Normal

Keith Hobbs

Wow. What a year, and we’re only half way through. None of us could have predicted the unprecedented and devastating impact that coronavirus would have on us all. Even now, with lockdown restrictions easing there is still a huge amount of uncertainty – especially for the hospitality industry.

As a supplier to the sector, we’ve been reviewing our services, listening to our clients’ needs and taking our time to work out how we can #buildbackbetter and offer an even more robust range of solutions in this ‘new normal’. In light of this, we have scaled back our design offering and instead expanded our protection services, offering a range of deep clean and commercial cleaning solutions to help you protect your customers, your colleagues and your investment in your venue.

It is heartening and inspiring to see just how responsive, innovative and resourceful this sector is. We are seeing teams transform venues in order to serve their customers safely, and we are delighted to be a part of that process.

With the right protective equipment and safety procedures in place we are thrilled to be back working with our trusted clients, ensuring their restaurants and venues are immaculately maintained and delivering the necessary health and safety reassurance to everyone there.

Hospitality venues are filled with so many touchpoints that have the potential to be transmission points, yet time and again, with our expertise and protection services, we are seeing those spaces maintained as safe, hygienic and comfortable places for customers and colleagues alike.

There is no doubt this ‘new normal’ will be with us for a good while yet. As we all start to return to our favourite bars, pubs and restaurants we know that it will be the ones that take safety seriously that will survive. If we can help you to deliver a new space, safe and hygienic, that fulfils your brand image and still delights customers, get in touch. We would love to help.

We’re all in this together

Keith Hobbs

These are unprecedented times. Everybody is affected by coronavirus and everybody is feeling anxious and concerned, regardless of age, location or circumstance. Events and briefings are changing daily so it can feel overwhelming to keep on top of too.

Photo by Annie Spratt on Unsplash

We don’t have the answers, but we do want to reassure our valued customers that we are in this with you, and will do all we can to support you, and reassure you about our own hygiene and cleaning routines. We are taking extra precautions to minimise contact and reduce risk and will continue to do so for as long as deemed necessary.

Photo by Kelly Sikkema on Unsplash

We are a small team and can easily work independently at the advised social distancing guidelines. You can rest assured we’re taking every single precaution we can, following government guidelines, to safeguard our customers and ourselves.

Some of our clients have taken the decision to close their restaurants and focus on takeaway and drive thru options instead, which means working in store is even safer. Indeed, this may now be an ideal opportunity for your venue to get all maintenance issues fixed – we are very happy to talk this through with you if you are considering it.

We are therefore continuing to deliver jobs already ordered and made for individual stores, and we will continue to take orders for new requirements in the normal way.

Ultimately, our health and our families are the most important thing, so we urge everyone to stay safe and follow government guidelines. If there is ANY OTHER WAY we can help, please just ask: we are all in this together.

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FRESSSH IMAGE

Unit 3 Fletcher Court

Farnsfield, Newark, NG22 8LY

© 2021 KR. Hobbs Ltd t/a Fresssh Image. All right reserved.