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Where Tech Meets Taste

Keith Hobbs

This past year has seen a lot of changes within hospitality, largely driven by the pandemic and the challenges it has created. But we’ve seen some exciting developments too, not least around technology. Digital means of staying in touch with customers have become more important than ever, and we’re looking forward to seeing the different ways these will be harnessed once dining in is given the green light again.

Grabbing a bite to eat in your favourite fast food joint will be a different experience to how it was even just a few months ago – not because the menu is changed dramatically but because of the introduction of technology in store. You may have noticed this already when ordering take out. Click and collect, order and pay, contactless payments – they all show how tech that talks to each other can streamline the service in your venue.

These digital developments are changing the way we order and the way we eat, and they have significant repercussions for how you need to view the interior of your venue. Here’s why.

As technology makes customers and crews’ experiences easier and more streamlined, the focus is clear: if digital can aid convenience and increase sales, it’s a win. Inspiring loyalty often comes down to catering to guests’ individual needs. That’s what they’re used to elsewhere. Why not in their food-purchasing journey? Digital features that promote personalisation and encourage additional sales are set to become mainstream in McDonald’s and elsewhere. Post covid, they are likely to emphasise safety too, which can only be a good thing.

This focus on tech in the ordering side of things frees up staff to focus on the customer service once inside the store. For those guests who need to grab and go, technology adds speed and convenience. For those guests who want to linger, technology enables colleagues to offer personalised service inside. With digital table top entertainment, and table service now standard, good quality seating that matches the brand ethos and standards is vital. A layout that encourages guests to be comfortable and go back for seconds is key – and the perfect match to the latest digital tricks deployed elsewhere.

Need to refresh your interior? We can help. We never put covers over covers – instead we offer repair and reupholstery to protect your investment and bring your brand image back to looking its best.

Introducing … Forrest Contracts

Keith Hobbs

People are at the heart of every successful business. We have a skilled and passionate team who always give 110%, and we are fortunate to work with so many innovative, forward-thinking and entrepreneurial clients too. People matter.

Having worked in the industry for over a decade, we have built some exceptional relationships with partners as well. Working with the best in the business is important to us: we only want to recommend people to our clients who can deliver.

Which is why we are proud to introduce Forrest Joinery & Construction Contracts to you. Founded in 1989, Forrest Contracts offer manufactured joinery, quality interiors and corporate reimaging to a wide range of clients, and we have worked with them to great acclaim across multiple McDonald’s restaurants.

Their attention to detail is second to none, and they consistently deliver high quality interiors on time and on budget. For us, it is this craftsmanship and the professional yet personable approach that makes them such a pleasure to work alongside.

As Crow Wood Hotel & Spa Resort say:

“Forrest have consistently impressed with their quality workmanship, commitment and high standards. They never fail to keep promises and we hope to continue with our fantastic working relationship.”

Chris Mawdsley
[Managing Director | Forrest Contracts]

The whole team at Forrest Contracts is extremely proud of the amazing projects they complete for their customers. From their experienced & qualified management, to time served craftsmen, they pride themselves on delivering excellence from bespoke manufacture to complete managed projects including design, cost control & execution. 

Our partnership is a win win for everyone. It means we are able to confidently recommend a bespoke joiner when repair is no longer an option and a restaurant needs something new. It means Forrest can confidently endorse our maintenance services to extend the life of everything they install. And all of our clients benefit with an outstanding reimaging that looks like new for longer, thanks to this first-rate installation and our ongoing brand image protection and maintenance service.

What Our Clients Say About Us

Keith Hobbs

From the very beginning, when we first set up Fresssh Image, we have been 100% focused on our customer experience. We knew from our professional lives to date just how vital strong client relationships are for success, and we’ve worked hard over the years to build meaningful connections and supportive networks with clients, colleagues and suppliers alike.

As part of this commitment, we regularly ask for feedback. We know many businesses can be scared of feedback for fear of hearing something negative, but we’ve always embraced it. It means we always know how to improve and are able to action changes quickly, and it also means our clients know we value their feedback, and their input. We know exactly what we do well too, and can communicate this clearly with new clients as well.

We wanted to share some of the feedback we have received from our clients with you. We are proud of our work, our ethos and our values. It’s great to know others are too.

The seasons are changing, but your service doesn’t have to.

Keith Hobbs

It has been a patio season like no other.

There is no doubt it has been a difficult year for hospitality, but the covid trend to repurpose outside areas for seating spaces has been well served by the clement weather we’ve had.

Restaurateurs and councils across the UK moved quickly earlier in the season to create or expand outdoor dining sections, giving venues more physically distanced capacity, and COVID-cautious customers the confidence to dine out in fresh air.

It has been great to see a much broader embrace of al fresco dining, especially in city centres, and we would love to see it continue. Our approach at Fresssh Image is always to be solution-focused, and we hope placemakers nationwide will continue to offer flexibility about how outside space is used.

As temperatures drop during the colder months, there has been a lot of debate about how comfortable people will be outside. Outdoor heaters are of course an option, but not a very sustainable one given the current climate crisis.

Instead, we only have to look to other areas such as Scandinavia and New Zealand, where boxes of blankets and hot water bottles are a standard feature for most bars and restaurants. Accessories such as this, along with suitable clothing and a shift in attitude would allow a vibrant al fresco culture to prevail here too, all year round. Particularly if those outdoor spaces were covered.

We are excited about the possibilities afforded by outside structures, bespoke seating and inventive outdoor spaces, and we know you are too.

From a seating point of view, durability and comfort are key. Furniture needs to be sturdy, weather resistant and well-maintained. Cushions and covers can be brought inside to protect them, but can offer warmth and luxury when used.

Our partners, Willey and Bunker Projects, offer a range of exciting outside seating and structural options, and we can work with you to create a bespoke solution:

Our Brand Image Maintenance Service protects outside spaces just as much as indoor, and enables managers and owners to protect their outdoor investment securely. Take a look at the work we did for The Crescent Inn here.

Need to bring your outdoor seating and structures up to speed? Get in touch – we are always happy to give you a maintenance and repair quote.

The Guide to Brand Image Maintenance

Keith Hobbs

Your brand is so much more than just your logo. It is the entire experience your customers enjoy when they visit you. From friendliness to food, seating to service, your brand image is vital to your success.

Here at Fresssh Image, we understand how crucial that brand image is and we’re here to ensure the interior of your restaurant never looks worn, damaged or unsafe.

Keeping customers and colleagues safe is more important than ever. Protecting your interior and maintaining the very highest standards are fundamental in the current climate.

With this in mind, we’ve put together a handy guide to protecting your investment. Our Guide to Brand Image Maintenance outlines what matters in looking after your interior – and gives you an insight in to some of the ways we can help you.

We already help protect the interiors of some of the biggest names in the industry. Why not download the guide today and discover all the ways we can help you too?

Hospitality and the New Normal

Keith Hobbs

Wow. What a year, and we’re only half way through. None of us could have predicted the unprecedented and devastating impact that coronavirus would have on us all. Even now, with lockdown restrictions easing there is still a huge amount of uncertainty – especially for the hospitality industry.

As a supplier to the sector, we’ve been reviewing our services, listening to our clients’ needs and taking our time to work out how we can #buildbackbetter and offer an even more robust range of solutions in this ‘new normal’. In light of this, we have scaled back our design offering and instead expanded our protection services, offering a range of deep clean and commercial cleaning solutions to help you protect your customers, your colleagues and your investment in your venue.

It is heartening and inspiring to see just how responsive, innovative and resourceful this sector is. We are seeing teams transform venues in order to serve their customers safely, and we are delighted to be a part of that process.

With the right protective equipment and safety procedures in place we are thrilled to be back working with our trusted clients, ensuring their restaurants and venues are immaculately maintained and delivering the necessary health and safety reassurance to everyone there.

Hospitality venues are filled with so many touchpoints that have the potential to be transmission points, yet time and again, with our expertise and protection services, we are seeing those spaces maintained as safe, hygienic and comfortable places for customers and colleagues alike.

There is no doubt this ‘new normal’ will be with us for a good while yet. As we all start to return to our favourite bars, pubs and restaurants we know that it will be the ones that take safety seriously that will survive. If we can help you to deliver a new space, safe and hygienic, that fulfils your brand image and still delights customers, get in touch. We would love to help.

We’re all in this together

Keith Hobbs

These are unprecedented times. Everybody is affected by coronavirus and everybody is feeling anxious and concerned, regardless of age, location or circumstance. Events and briefings are changing daily so it can feel overwhelming to keep on top of too.

Photo by Annie Spratt on Unsplash

We don’t have the answers, but we do want to reassure our valued customers that we are in this with you, and will do all we can to support you, and reassure you about our own hygiene and cleaning routines. We are taking extra precautions to minimise contact and reduce risk and will continue to do so for as long as deemed necessary.

Photo by Kelly Sikkema on Unsplash

We are a small team and can easily work independently at the advised social distancing guidelines. You can rest assured we’re taking every single precaution we can, following government guidelines, to safeguard our customers and ourselves.

Some of our clients have taken the decision to close their restaurants and focus on takeaway and drive thru options instead, which means working in store is even safer. Indeed, this may now be an ideal opportunity for your venue to get all maintenance issues fixed – we are very happy to talk this through with you if you are considering it.

We are therefore continuing to deliver jobs already ordered and made for individual stores, and we will continue to take orders for new requirements in the normal way.

Ultimately, our health and our families are the most important thing, so we urge everyone to stay safe and follow government guidelines. If there is ANY OTHER WAY we can help, please just ask: we are all in this together.

Coronavirus : Why cleanliness matters more than ever

Keith Hobbs

With news of the spread of COVID-19 developing every day, many venues in the hospitality and leisure industry are concerned about the impact on their turnover and footfall. Guests are changing plans, and demanding the very highest standards of hygiene and cleanliness from every bar, restaurant and hotel they frequent. Never has it been more important for your venue to be spotlessly clean to minimise any infection risk.

Venues are being advised to prepare a prevention plan that protects employees and guests while on your property. It should put potential guests at ease and help to ensure a positive, safe experience at your setting. First and foremost in this plan should be cleaning and hygiene preparations to ensure there are no spaces for germs to lurk, or uncleaned surfaces where contamination can linger.

It can be difficult for teams that are under-staffed or over-stretched to find the time to do the deep clean every toilet or staff room periodically needs. We are already helping clients with this and carrying out extensive cleaning to ensure the very best hygiene standards – do get in touch if you think your venue could benefit from a deep cleaning session this month. We are here to help.

The Glitter Ball Effect

Keith Hobbs

It will come as no surprise to anyone who has attended a fundraising event before for Ronald McDonald House Charities UK, but we enjoyed a wonderful evening at the 2020 Glitter Ball in aid of the ‘Make Our Oxford House A Home‘ Appeal.

As long time suppliers to McDonald’s we have supported Ronald McDonald House Charities for a number of years, and so we were delighted to host a table of friends and colleagues at the brilliant Glitter Ball in Oxfordshire.

It was great to be able to spend an evening catching up with clients, colleagues and long-term friends from the McDonald’s world, and we enjoyed a night of delicious food, great entertainment and good conversation. The fact that the event raised a whopping £158,687 for the Make Our Oxford House A Home appeal was the icing on the cake.

In Spring 2020, Ronald McDonald House Charities will open new free family accommodation next to the Oxford Children’s Hospital for families with seriously ill children. The new House will have 62 bedrooms and support nearly 1,000 families a year.

© Megan Guard Photography

What a brilliant night for a brilliant cause! A huge thanks to all the team responsible for organising this event – we know a lot of work goes on behind the scenes to make everything dazzle on the night.

The Glitter Ball

Keith Hobbs

We are delighted to be supporting the upcoming Glitter Ball in aid of the ‘Make Our Oxford House A Home‘ Appeal from Ronald McDonald House Charities UK. As long time suppliers to McDonald’s we have supported Ronald McDonald House Charities for a number of years, and next month sees us hosting a table of friends and colleagues at their brilliant Glitter Ball in Oxfordshire.

This year’s event is raising much-needed funds for Oxford House, a dedicated house located on the top floor of the Oxford children’s hospital, which currently accommodates around 600 families each year. However, in 2018 they had to turn 300 families away. The house does not have the capacity to look after every family who needs a place to stay and is unable to support any families who have babies in Critical Care or Newborn Intensive Care.

Like all specialist children’s hospitals, Oxford Children’s Hospital provides services across a wide region. Children and their families travel from all over the UK, including Northern Ireland, to receive vital care. In the last 15 years the number of children needing treatment at Oxford Children’s Hospital has doubled, and the number grows each year. A bigger Ronald McDonald House is very much needed, and we are delighted to be supporting this worthy cause.

A special mention has to go to Caroline Sinclair, Ken Tomkins and all the other individuals whose hard work makes these events such a success. Thank you! We look forward to seeing everyone there!

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FRESSSH IMAGE

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Farnsfield, Newark, NG22 8LY

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